Digital Tools for the Electrical Industry
Condoit builds digital tools for electricians in the field and streamlines electrical data management for contractors. Their cloud-based platform ensures standardized data collection and management, accessible on any device, from anywhere.
Condoit
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Aligning the visual identity to better reflect the company’s aspirations and business model. The current identity was missing the target audience, lacked clarity, and faced scalability issues. The project goal was is to establish a cohesive and scalable visual identity, supported by comprehensive brand guidelines, to more effectively appeal to their ideal customer.
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A new logo was developed, conceptually rooted in themes of linearity, connectivity and repetition. An extensive brand kit was built, incorporating icons and line work patterns inspired by electrical diagrams, schematic drawings, symbols and expertly crafted conduit. The color palette draws directly from the color codes of electrical wiring, while a secondary monospace typeface reinforces the visual language familiar to electricians.
"This turned out awesome. So clean, but energetic. It's going to serve you well!"
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"Awesome work. Love the new branding and all the thoughtfulness and intention behind it."
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"I see you! This is so excellent. Congrats on the growth and the progress on the journey."
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"This turned out awesome. So clean, but energetic. It's going to serve you well!" --> "Awesome work. Love the new branding and all the thoughtfulness and intention behind it." --> "I see you! This is so excellent. Congrats on the growth and the progress on the journey." -->
“Condoit is a seed stage company in the electrical construction space. We did a complete brand overhaul with Wes and I could not be happier with the process and the outcome. Wes has a really great way of guiding you through the design process where it doesn't feel like work. It feels like you're creating something beautiful together.”
Ian Hoppe
Founder & CEO
Identity Pillars
Brand Book - Usage
Brand Book - Color Palette
Brand Book - Logo Color Usage
Brand Book - Primary Type
Brand Book - Secondary Type
Brand Book - Patterns
Brand Book - Tagline
Brand Development Screens
Business Card
App Feature Billboard
Employee Welcome Kit
T-shirt
Product Posters